Hit the bull’s-eye

The idea for Bullseye came about when observing people’s habits in large open spaces e.g. Airports, hotel foyers, large office spaces and communal public spaces. Many people when forced to wait in a specific area for any length of time will respond to the environment around them and if there are not any typical seating options available to them, then they will find a way of getting as comfortable as they can. This can often mean lying down with your personal belongings as the ballast to help make you comfortable. It made sense to create a piece that would offer both upright as well as casual seating options.

With Bullseye you can lie or lounge on the outer perimeter and sit in a slightly more conventional way in the inner sanctum. It is also designed to become an obvious social hub and would work for informal meetings as well as an iconic meeting space which would be easily identifiable when searching for your friends say in an airport.


Jim Hamilton

Jim had been designing interiors globally for the past 25 years and in that time has worked on the design of many interesting bars, restaurants, hotels, offices and some quirky and unusual one off interiors. He has been designing furniture throughout these interior projects and has started to develop commercial furniture pieces based on the gaps that he sees on his many travels.

Aside from design and his family one of his other passions is football and he managed to sustain a part time professional football career in Scotland for 13 seasons until his short legs gave up on him.

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